Who Are We

HSP is a salesforce made up of experienced, knowledgeable, passionate beverage sales professionals. We are educators, ambassadors, social engagers and influencers who live for connecting amazing beverage brands with shoppers we meet with in-store and online.

Our Mission

To help adult and nonalcoholic beverage shoppers navigate the many choices sold in physical and digital retail by providing trusted knowledge and experience with a super human connection. At the end of the day, our joy comes from sharing, helping and selling.

What We Do


  • Retail Tasting Events

  • Digital Boosts

  • Digital Activations

  • Onsite Etching/Engraving

  • Arena & Corporate Events

  • Real Time ROI Reporting

The HSP Management Team

Jessica Kogan

Chief Executive Officer




Maribel Vasquez

Chief Operating Officer
Phone: (415) 412-1875




Tim Kiesling

Director of Sales – US
Phone: (512) 740-7956




Jane Hyttel

HR Director
Phone: (248) 342-0816




Shannon Perdue

Operations Manager
Phone: (512) 608-7001




Terri Reed

NorCal Regional Manager
Phone: (623) 341-0340




Jeannie Wright

SoCal/SW/PacNW Regional Manager
Phone: (909) 720-2244




Angela French

Texas Regional Manager
Phone: (806) 341-7627


Adrian Jones

Arizona Regional Manager
Phone: (480) 262-9388


Collette Rubio

HR Generalist
Phone: (916) 479-0167




Melissa Handley

HR & Accounting Coordinator
Phone: (707) 510-6473




Do you have what it takes
to be a Brand Activator?


Join our Team

We are a diverse group of experienced, results driven, professional brand evangelists passionate about the adult, nonalcoholic and energy beverage sales. We talk the talk, walk the walk and live to excite and delight shoppers with new products.

“It is a great organization to work for. The HSP community is amazing. I worked for 2+ years with another beverage events company before joining HSP and I can honestly say without any hesitation, HSP is simply the BEST.”

Jenna G., Washington