We activate brands in physical and digital retail
Passion and enthusiasm are great. True knowledge of wines, spirits, seltzers, cocktails, beer, energy drinks …where they come from, how they taste, and how they are best enjoyed sets HSP apart.
We excite shoppers and convert adult and non-alcoholic beverage product sales.
Our Brand Activators know “whiskey” from “whisky”, ale from lager, and “old-world from “new world”. We are a team of educators, ambassadors, social engagers and influencers who live for connecting amazing beverage brands with shoppers we meet with in-store and online.
300k
Events
1,000+
Brands
$250m
Sales
46k
Customers
Digital Activations
We post digital ads on networks inviting shoppers to join us at their local retail store to sample and connect with products we know they will love!
Retail Sampling
We engage shoppers in the physical retail store with your brand stories and create an in-store experiences that convert products to sales.
Insightful Reporting+
We provide clients with product sales and shopper intelligence packaged to easily share with internal stakeholders and retail partners.
Event Experiences
We connect attendees and guests with product stories and immersive moments that connect beverage brands with intention .
Onsite Engraving
We offer shoppers etching/engraving services in retail stores with custom messages applied to branded bottles, cans, glasses, etc.
Digital Reviews
We talk to shoppers in the digital retail store providing verified reviews and social media posts that encourage action and engagement.
What makes us different
Our team of professionals come from all parts of the adult and energy beverage verticals who truly enjoy connecting and exposing shoppers to new products and brands.
We specialize exclusively in the beverage vertical with discipline and focus. While other omnichannel events companies seek all aisles of the retail store, we believe in being the best in what we do.
HSP Brands has a reputation of ‘Best In Class’ sales performance because at the end of the day, our work is to move your product from one side of the register to the other. We take enormous pride in our legendary results.
When we schedule tasting events in retail or at large venues our teams show up and even better, we make sure your product shows up too. We are your eyes and ears on the ground.
Most of our Brand Activators have experience in the beverage and hospitality industries and all Brand Activators have experience selling and marketing and genuinely enjoy their work of connecting customers to awesome.